The Caribbean Tourism Organization (CTO), the tourism development agency for the region, joins the global community today in celebrating World Tourism Day 2018 under the theme Tourism and the Digital Transformation.
Digital advances have had a profound and transformative impact on our lives. They have influenced the way we learn, changed how we work, and altered the way humanity’s social fabric is connected. This behavioural evolution will continue; and in the travel and tourism business those who adapt will reap the rewards of technological innovation.